AI Face Recognition

One selfie. Every photo you’re in.

The gallery recognises faces and shows every guest only their own photos – no app, no scrolling through hundreds of pictures.

Set up face search for your event
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How it works

One selfie. All your photos.

No scrolling through hundreds of pictures: the gallery recognises faces and shows every guest only their own photos.

Opt-in for guests · stored as numbers (vectors), not face images · never shared with third parties

Try it yourself

Tap a face. The gallery filters itself.

This is the real demo wedding: 218 photos, three recognised people. One tap and only the photos of that person are left.

  • Guests find themselves by selfie or by tapping their face
  • Group shots and candid photos included, not just portraits
  • No app, no account – right in the gallery link
Filter by people3 available
Tap a face to try it yourself.

After the party, everyone hunts for themselves

One-time payment — No subscription

Starting from 119 € / one-time

AI Face Recognition is available from the Deluxe plan up.

Unlock once, no subscription – then every guest finds their own photos.

  • No App Required
  • Setup in 5 Minutes
  • 30-Day Money Back
Set up face search for your eventSee pricing

Privacy & GDPR Compliance

Face recognition involves biometric data, which requires the highest level of data protection. Here is exactly what Photogala stores, how long, and what controls exist:

Vectors for matching, one preview image per person

For matching, Photogala uses face vectors — 512-dimensional series of numbers such as [0.023, -0.147, 0.089, ...] that describe facial geometry mathematically. They are used only to compare faces for similarity. So that admins and guests can pick a person, each recognized person also gets a preview image — a crop from a photo that is already in the gallery.

Opt-In Process for Guests

Face search is voluntary for guests: they have to actively take a selfie to search for themselves. The selfie is stored in their event profile so the search works again later. Guests can delete it at any time; a new selfie replaces the old one.

Deletion

Guests delete their selfie themselves. As an admin, you remove individual detected faces from a photo or hide people from the selection. Anyone who wants their face data deleted can contact you or Photogala support.

Retention

Face data — vectors, groupings, names and preview images — belongs to the gallery and is deleted with it. You can remove individual detected faces from a photo at any time.

GDPR Compliance

Face data is biometric data within the meaning of Art. 9 GDPR. Photogala processes it on its own servers in the EU and does not pass it on. As the organiser, it is best to tell your guests in advance — for example in the invitation — that the gallery has a face search.

No Third-Party Data Sharing

Face data is not passed on to advertisers, social networks or data brokers. The AI model runs on Photogala's own infrastructure, not through external services such as AWS Rekognition or Google Vision.

At a glance

What Is AI Face Recognition for Events?

  1. 1Who it's forGuests looking for photos of themselves
  2. 2What happensOne selfie finds every photo with that face
  3. 3In the endYour own photos without scrolling the whole gallery
More details

AI face recognition allows event guests to find every photo they appear in across the entire event gallery — by simply taking a selfie. When a guest opens the face search feature, their phone camera captures a selfie, and the AI analyzes the facial features to generate a mathematical representation (a face embedding vector). This vector is compared against all detected faces in the event gallery, and within seconds, the guest sees a personal gallery containing every photo where they appear — whether they're in the foreground, the background, or part of a group shot.

For events with hundreds or thousands of photos — large weddings, corporate conferences, multi-day festivals — manually scrolling through the gallery to find your own photos is impractical. Face recognition solves this problem completely. A guest at a 200-person wedding with 2,000 photos in the gallery can find all 47 photos they appear in within 3 seconds. Without face recognition, that same guest would need to manually review every photo, which could take 30-60 minutes.

Photogala's face recognition system processes all uploaded photos automatically in the background. When a new photo is uploaded, the AI detects every face in the image, generates embedding vectors, and clusters them with matching faces. This means the face search is instant for guests — the heavy processing happens server-side during upload, not when the guest takes their selfie. The system also provides admin tools for managing face clusters: merging duplicates, labeling people by name, hiding clusters, and making manual corrections.

Who Benefits Most from Face Recognition?
  • Large Weddings (100+ Guests)
  • Corporate Conferences (500+ Attendees)
  • Festivals & Public Events
  • Multi-Day Events & Retreats

Everything built in

  • Face search for event guests
    Selfie-based instant search across entire gallery
  • Works across all guest photos
    Yes — all uploads from all guests in one gallery
  • Admin face management tools
    Merge, label, hide, manual adjust
  • GDPR compliance
    EU servers, own AI model, deletable selfie
  • No app required
    Browser-based selfie capture and results
  • Processing location
    Own infrastructure, no third-party AI APIs

Frequently Asked Questions

1How accurate is the face matching?
Under typical event conditions, matching works reliably — across different lighting (indoor, outdoor, flash), angles and age groups. It can be weaker for very young children, heavy makeup or partly covered faces. The threshold is deliberately strict: the system would rather miss a borderline case than show someone a photo they are not in.
2Can guests search for their own face?
Yes — that is the main use case. Guests open face search, take a selfie with the front camera and see the gallery photos they appear in. The selfie is stored for their search within the event; they can delete it at any time, and a new one replaces the old one.
3What data is stored for face recognition?
For matching, Photogala stores face vectors — 512-dimensional series of numbers that describe facial geometry. They are linked to cluster IDs and optionally to names assigned by the admin. For each recognized person there is also a preview image, a crop from a gallery photo. The selfie a guest searches with stays stored in their event profile until they delete or replace it.
4Is it GDPR compliant?
Face data is biometric data under Art. 9 GDPR, so the feature is built with restraint: processing runs on Photogala's own servers in the EU, nothing goes to external AI services, searching by selfie is voluntary for guests and the selfie can be deleted at any time. Face data is deleted with the gallery. It is best to tell your guests in advance that the gallery has a face search.
5Can I disable face recognition for my event?
Yes. Face recognition can be switched on and off in the event settings. When it is off, new photos are no longer analysed and the face search is hidden from guests. You can remove faces that were already detected one by one from the photos; all face data is deleted with the gallery at the latest.
6How many faces can it handle?
The system is designed for events of any size. There is no cap on detected faces per event – faces in group shots are recognised too. Face recognition is included in the Deluxe plan.
7Does it work with group photos?
Yes. The AI detects every visible face in a photo, regardless of how many people are in the picture, and assigns it to the matching person. When a guest searches for themselves, group photos they appear in are included too. Very small faces in the background of large crowds may, however, fall below the detection threshold.
8What happens to face data after the event?
Face data — vectors, groupings, names and preview images — belongs to the gallery. When the gallery is deleted, the face data is deleted too. Until then, guests can delete their selfie themselves and you can remove individual detected faces from the photos.

Goes well with

Other Use Cases
WeddingsCorporate EventsVacations & Trips

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Set up face search for your eventSee pricing